Hi, I’m Magnus.
I am co-founder of 🚀
WooCommerce (sold to Automattic in 2015) and an 😇 angel investor with Sprettert.
I’m a proud 👨👩👧👧 family man from 🇳🇴 Stavanger. I play a lot of 🏌🏻 golf and like to make cool videos of my 🎣
Want to say 👋 hi? Contact me at
firstname.lastname@example.org. Investor in
🇳🇴 Norwegian Startups
I’m an angel investor with
Sprettert, an informal group of investors from Stavanger that invest in early stage startups primarily in Norway.
I’m committed to helping startups with both capital and knowledge from my own entrepreneurial experience with WooCommerce.
Since 2016 I’ve invested
30+ 🇳🇴 Norwegian startups:
I’ve also invested in
international startups through these funds:
The Nordic Web Fund (I, II & III) Alliance Venture Delta Fund StartupLab Founders Fund IV Long Ecommerce Ventures II Co-Founder of 🚀 WooCommerce
In 2007, 🇳🇴 I teamed up with 🇿🇦
Adii and 🇿🇦 Mark to design and build premium WordPress themes. The following year, we founded WooThemes and became a leading supplier of WordPress themes and plugins. 🇳🇴🇿🇦🔥
In 2011, we released our most successful product to date:
WooCommerce, an open source eCommerce plugin for WordPress. WooCommerce quickly gained popularity and we saw rapid growth in our user base.
we were acquired by 🇺🇸 Automattic, the company behind WordPress.com and others. Founded by Matt Mullenweg in 2006, Automattic is a leader in the WordPress community.
Before being acquired, WooThemes was a distributed team of 🧑💻 55 people all
working remotely from over 🌍 16 countries. Today, as part of Automattic, the Woo team has grown to over 200 people. We continue to develop and support WooCommerce, making it one of the fastest growing open source eCommerce platforms in the world. 📝 Latest blog posts
🏴 Scotland 2022 13th December 2022
In April of 2022, I took a trip to Scotland to go fishing for springer salmon on the River Spey. I stayed on the Orton estate near…
Fishing for Kings in 🇺🇸 Alaska 30th October 2022
This summer, we were finally able to travel back to the Kanektok River in Alaska. Located about 90 minutes by charter flight from Anchorage, the Kanektok is…
Fishing in 🇳🇴 Suldalslågen 25th October 2022
This summer, we had the opportunity to take two trips to Suldal in Norway. Suldal is known for having some of the biggest wild salmon in the…
Remote Work 👨🏻💻 at WooCommerce 21st October 2021
As someone who works remotely at WooCommerce and Automattic, I get a lot of questions about the tools that we use to stay productive and connected. Recently,…
WooCommerce turns 10 🎉 29th September 2021
Ten years ago today, WooThemes launched WooCommerce, a plugin that allows WordPress users to easily sell products on their websites. This was a significant development for WooThemes,…
Automattic raises $288m 💰, WooCommerce growth continues 🚀 15th September 2021
Earlier this year, Automattic raised $288 million in a funding round that valued the company at $7.5 billion. This impressive valuation was in part due to the…