Hi, I’m Magnus.

I am co-founder of πŸš€ WooCommerce (sold to Automattic in 2015) and an πŸ˜‡ angel investor with Sprettert.

I’m a proud πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘§ family man from πŸ‡³πŸ‡΄ Stavanger. I play a lot of 🏌🏻 golf and like to make cool videos of my 🎣 fly-fishing adventures.

Want to say πŸ‘‹ hi? Contact me at magnus@jepson.no.

Investor in πŸ‡³πŸ‡΄ Norwegian Startups

I’m an angel investor with Sprettert, an informal group of investors from Stavanger that invest in early stage startups primarily in Norway.

I’m committed to helping startups with both capital and knowledge from my own entrepreneurial experience with WooCommerce.

Since 2016 I’ve invested 30+ πŸ‡³πŸ‡΄ Norwegian startups:


HΓΆylytt πŸ’€
ClevAir πŸ’€
Flowmotion πŸ’€
KVS Technologies (Field) πŸ’€
Zaptec πŸ’°
Futurehome πŸ’°
Assitech πŸ’°
Snapmed πŸ’°

I’ve also invested in international startups through these funds:

The Nordic Web Fund (I, II & III)
Alliance Venture Delta Fund
StartupLab Founders Fund IV
StartupLab Founders Fund V
Long Ecommerce Ventures II

Co-Founder of πŸš€ WooCommerce

In 2007, πŸ‡³πŸ‡΄ I teamed up with πŸ‡ΏπŸ‡¦ Adii and πŸ‡ΏπŸ‡¦ Mark to design and build premium WordPress themes. The following year, we founded WooThemes and became a leading supplier of WordPress themes and plugins. πŸ‡³πŸ‡΄πŸ‡ΏπŸ‡¦πŸ”₯

In 2011, we released our most successful product to date: WooCommerce, an open source eCommerce plugin for WordPress. WooCommerce quickly gained popularity and we saw rapid growth in our user base.

In 2015, we were acquired by πŸ‡ΊπŸ‡Έ Automattic, the company behind WordPress.com and others. Founded by Matt Mullenweg in 2006, Automattic is a leader in the WordPress community.

Before being acquired, WooThemes was a distributed team of πŸ§‘β€πŸ’» 55 people all working remotely from over 🌍 16 countries. Today, as part of Automattic, the Woo team has grown to over 200 people. We continue to develop and support WooCommerce, making it one of the fastest growing open source eCommerce platforms in the world.

πŸ“ Latest blog posts