Hi, I’m Magnus.

I am co-founder of πŸš€ WooCommerce (sold to Automattic in 2015) and an πŸ˜‡ angel investor with Sprettert.

I’m a proud πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘§ family man from πŸ‡³πŸ‡΄ Stavanger. I play a lot of 🏌🏻 golf and like to make cool videos of my 🎣 fly-fishing adventures.

Want to say πŸ‘‹ hi? Contact me at magnus@jepson.no.

Investor in πŸ‡³πŸ‡΄ Norwegian Startups

I’m an angel investor with Sprettert, an informal group of investors from Stavanger that invest in early stage startups primarily in Norway.

I’m committed to helping startups with both capital and knowledge from my own entrepreneurial experience with WooCommerce.

Since 2016 I’ve invested 30+ πŸ‡³πŸ‡΄ Norwegian startups:

Active

Botanist
Counting Hero
Justify
Proptly
Reprice
Tillit
Intoto
PaleBlue
Auk
Zendera
Elveguiden
Campio
Nivel
Pickr.AI
Heimdall Power
Enin
Zelo
Zoaring
Aivero
Conta
Bikefinder
Halodi Robotics (1X)
Elanovations
Graphiq
Vimana Snow

Non-Active

HΓΆylytt πŸ’€
ClevAir πŸ’€
Flowmotion πŸ’€
KVS Technologies (Field) πŸ’€
Zaptec πŸ’°
Futurehome πŸ’°
Assitech πŸ’°
Snapmed πŸ’°

I’ve also invested in international startups through these funds:

The Nordic Web Fund (I, II & III)
Alliance Venture Delta Fund
StartupLab Founders Fund IV
StartupLab Founders Fund V
Long Ecommerce Ventures II

Co-Founder of πŸš€ WooCommerce

In 2007, πŸ‡³πŸ‡΄ I teamed up with πŸ‡ΏπŸ‡¦ Adii and πŸ‡ΏπŸ‡¦ Mark to design and build premium WordPress themes. The following year, we founded WooThemes and became a leading supplier of WordPress themes and plugins. πŸ‡³πŸ‡΄πŸ‡ΏπŸ‡¦πŸ”₯

In 2011, we released our most successful product to date: WooCommerce, an open source eCommerce plugin for WordPress. WooCommerce quickly gained popularity and we saw rapid growth in our user base.

In 2015, we were acquired by πŸ‡ΊπŸ‡Έ Automattic, the company behind WordPress.com and others. Founded by Matt Mullenweg in 2006, Automattic is a leader in the WordPress community.

Before being acquired, WooThemes was a distributed team of πŸ§‘β€πŸ’» 55 people all working remotely from over 🌍 16 countries. Today, as part of Automattic, the Woo team has grown to over 200 people. We continue to develop and support WooCommerce, making it one of the fastest growing open source eCommerce platforms in the world.

WooTrip Berlin 2016

πŸ“ Latest blog posts

  • Scotland 2024
    Another trip to Orton beat on the River Spey. This year I managed to catch two nice springers, and a giant pike!
  • Suldal 2023
    This year we travelled twice to Suldal to fish Suldalsfossen and Øvre HΓΈse. The first was a big disappointment with only 2 fish landed for the whole…
  • 🏴󠁧󠁒󠁳󠁣󠁴󠁿 Scotland 2022
    In April of 2022, I took a trip to Scotland to go fishing for springer salmon on the River Spey. I stayed on the Orton estate near…
  • Fishing for Kings in πŸ‡ΊπŸ‡Έ Alaska
    This summer, we were finally able to travel back to the Kanektok River in Alaska. Located about 90 minutes by charter flight from Anchorage, the Kanektok is…
  • Fishing in πŸ‡³πŸ‡΄ SuldalslΓ₯gen
    This summer, we had the opportunity to take two trips to Suldal in Norway. Suldal is known for having some of the biggest wild salmon in the…
  • Remote Work πŸ‘¨πŸ»β€πŸ’» at WooCommerce
    As someone who works remotely at WooCommerce and Automattic, I get a lot of questions about the tools that we use to stay productive and connected. Recently,…