Hi, I’m Magnus.
I am co-founder of ๐ WooCommerce (sold to Automattic in 2015) and an ๐ angel investor with Sprettert.
I’m a proud ๐จโ๐ฉโ๐งโ๐ง family man from ๐ณ๐ด Stavanger. I play a lot of ๐๐ป golf and like to make cool videos of my ๐ฃ fly-fishing adventures.
Want to say ๐ hi? Contact me at magnus@jepson.no.
Investor in ๐ณ๐ด Norwegian Startups
I’m an angel investor with Sprettert, an informal group of investors from Stavanger that invest in early stage startups primarily in Norway.
I’m committed to helping startups with both capital and knowledge from my own entrepreneurial experience with WooCommerce.
Since 2016 I’ve invested 30+ ๐ณ๐ด Norwegian startups:
2022/23 ๐ฅ
Counting Hero / Justify
Proptly / Reprice / Tillit
2018/19
2016/17
ClevAir / Futurehome ๐ฐ / Zaptec ๐ฐ
Bikefinder / Halodi Robotics
Assitech ๐ฐ / Elanovations
Graphiq / Vimana Snow
Hรถylytt ๐ / Flowmotion ๐
I’ve also invested in ๐ณ๐ด๐ธ๐ช๐ฉ๐ฐ๐ซ๐ฎ startups with these funds:
The Nordic Web Fund (I, II & III)
Alliance Venture Delta Fund
StartupLab Founders Fund IV
Co-Founder of ๐ WooCommerce
In 2007, ๐ณ๐ด I teamed up with ๐ฟ๐ฆ Adii and ๐ฟ๐ฆ Mark to design and build premium WordPress themes. The following year, we founded WooThemes and became a leading supplier of WordPress themes and plugins. ๐ณ๐ด๐ฟ๐ฆ๐ฅ
In 2011, we released our most successful product to date: WooCommerce, an open source eCommerce plugin for WordPress. WooCommerce quickly gained popularity and we saw rapid growth in our user base.
In 2015, we were acquired by ๐บ๐ธ Automattic, the company behind WordPress.com and others. Founded by Matt Mullenweg in 2006, Automattic is a leader in the WordPress community.
Before being acquired, WooThemes was a distributed team of ๐งโ๐ป 55 people all working remotely from over ๐ 16 countries. Today, as part of Automattic, the Woo team has grown to over 200 people. We continue to develop and support WooCommerce, making it one of the fastest growing open source eCommerce platforms in the world.










๐ Latest blog posts
- ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ Scotland 2022In April of 2022, I took a trip to Scotland to go fishing for springer salmon on the River Spey. I stayed on the Orton estate near…
- Fishing for Kings in ๐บ๐ธ AlaskaThis summer, we were finally able to travel back to the Kanektok River in Alaska. Located about 90 minutes by charter flight from Anchorage, the Kanektok is…
- Fishing in ๐ณ๐ด SuldalslรฅgenThis summer, we had the opportunity to take two trips to Suldal in Norway. Suldal is known for having some of the biggest wild salmon in the…
- Remote Work ๐จ๐ปโ๐ป at WooCommerceAs someone who works remotely at WooCommerce and Automattic, I get a lot of questions about the tools that we use to stay productive and connected. Recently,…
- WooCommerce turns 10 ๐Ten years ago today, WooThemes launched WooCommerce, a plugin that allows WordPress users to easily sell products on their websites. This was a significant development for WooThemes,…
- Automattic raises $288m ๐ฐ, WooCommerce growth continues ๐Earlier this year, Automattic raised $288 million in a funding round that valued the company at $7.5 billion. This impressive valuation was in part due to the…