Hi, I’m Magnus.

I am co-founder of ๐Ÿš€ WooCommerce (sold to Automattic in 2015) and an ๐Ÿ˜‡ angel investor with Sprettert.

I’m a proud ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ง family man from ๐Ÿ‡ณ๐Ÿ‡ด Stavanger. I play a lot of ๐ŸŒ๐Ÿป golf and like to make cool videos of my ๐ŸŽฃ fly-fishing adventures.

Want to say ๐Ÿ‘‹ hi? Contact me at magnus@jepson.no.

Investor in ๐Ÿ‡ณ๐Ÿ‡ด Norwegian Startups

I’m an angel investor with Sprettert, an informal group of investors from Stavanger that invest in early stage startups primarily in Norway.

I’m committed to helping startups with both capital and knowledge from my own entrepreneurial experience with WooCommerce.

Since 2016 I’ve invested 30+ ๐Ÿ‡ณ๐Ÿ‡ด Norwegian startups:

2022/23 ๐Ÿ”ฅ

ClevAir / Futurehome ๐Ÿ’ฐ / Zaptec ๐Ÿ’ฐ
Bikefinder / Halodi Robotics
Assitech ๐Ÿ’ฐ / Elanovations
Graphiq / Vimana Snow
Hรถylytt ๐Ÿ’€ / Flowmotion ๐Ÿ’€

I’ve also invested in ๐Ÿ‡ณ๐Ÿ‡ด๐Ÿ‡ธ๐Ÿ‡ช๐Ÿ‡ฉ๐Ÿ‡ฐ๐Ÿ‡ซ๐Ÿ‡ฎ startups with these funds:

The Nordic Web Fund (I, II & III)
Alliance Venture Delta Fund
StartupLab Founders Fund IV

Co-Founder of ๐Ÿš€ WooCommerce

In 2007, ๐Ÿ‡ณ๐Ÿ‡ด I teamed up with ๐Ÿ‡ฟ๐Ÿ‡ฆ Adii and ๐Ÿ‡ฟ๐Ÿ‡ฆ Mark to design and build premium WordPress themes. The following year, we founded WooThemes and became a leading supplier of WordPress themes and plugins. ๐Ÿ‡ณ๐Ÿ‡ด๐Ÿ‡ฟ๐Ÿ‡ฆ๐Ÿ”ฅ

In 2011, we released our most successful product to date: WooCommerce, an open source eCommerce plugin for WordPress. WooCommerce quickly gained popularity and we saw rapid growth in our user base.

In 2015, we were acquired by ๐Ÿ‡บ๐Ÿ‡ธ Automattic, the company behind WordPress.com and others. Founded by Matt Mullenweg in 2006, Automattic is a leader in the WordPress community.

Before being acquired, WooThemes was a distributed team of ๐Ÿง‘โ€๐Ÿ’ป 55 people all working remotely from over ๐ŸŒ 16 countries. Today, as part of Automattic, the Woo team has grown to over 200 people. We continue to develop and support WooCommerce, making it one of the fastest growing open source eCommerce platforms in the world.

๐Ÿ“ Latest blog posts