About Me

I’m a founder, investor and proud dad from Stavanger, Norway. I’m a keen golferfisher, snowboarder and surfer.

I’m an angel investor with Sprettert, investing in early stage startups primarily in Norway.

I am the co-founder of WooCommerce (formerly known as WooThemes), one of the fastest growing open source eCommerce platforms in the world.

WooThemes was founded in 2008, and was a leading supplier of WordPress themes and plugins. In 2011 we released WooCommerce, an hugely successful open source eCommerce plugin for WordPress. We were acquired by Automattic in 2015.

Automattic is the company behind WordPress.com, WooCommerce, JetPack and WordPress VIP, and was founded by Matt Mullenweg in 2006.

Before being acquired, Woo was a distributed team of 55 people working remotely from over 16 countries. The Woo team is now 200 people, working as part of Automattic.